GCCC Strategic Communication Management Professional : SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Contact Human Resources for more information about the employee engagement survey and the survey results.
B) Meet with the executive to discuss the executive's concerns more specifically.
C) Develop communication plans designed to improve employee engagement.
D) Meet with direct reports to discuss the need to make employee engagement a top priority.

2. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) There is nothing that can be done; the article has already been published.
C) Contact the reporter with the correct information and request a correction be published, if possible.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

3. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to be interviewed off the record.
B) Agree to be interviewed based on the relationship with the reporter.
C) Decline the interview.
D) Agree to interview with the chief financial officer (CFO) rather than the CEO.

4. Benchmarking is a critical element of communication research because it:

A) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) can take the place of primary research methods.
D) identifies communication practices that can be easily introduced into the organization with minimal modification.

5. An independent consultant has completed a confidential report on a community bank's lending practices confirming that criticisms made publicly against the bank are justified. As the communication manager is exiting the building, a reporter who claims to have seen the report demands to talk with someone in authority.
Which of the following is the communication manager's BEST immediate response?

A) "I am not able to help you at this time. Give me your number and I will contact you."
B) "I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive."
C) "The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out."
D) "Please come in while I find someone who can speak with you."

Solutions: