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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A) Publication List
B) List
C) Data Extension
D) Group

2. NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A) Subscriber ID
B) Application ID
C) Product Code
D) Name
E) Email Address

3. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment by domain to limit number of sends to each email provider
B) Segment to those recipients receiving text email versions first
C) Segment subscribers with soft bounces in their own dedicated send
D) Segment by geographic region as after-hours sends will be marked as spam

4. A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?

A) Edit permissions and Grant permissions to Send
B) Remove the Marketing Cloud Viewer Role
C) Add the Role Marketing Cloud Channel Manager
D) Edit permissions and deselect Deny for Email Sending

5. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A) Personalization Builder
B) Web and Mobile Analytics
C) Advertising Studio
D) Web Analytics Connector

Solutions: