GCCC Global Communication Certification Council SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Informing opponents of the project about the project's environmental benefits
B) Securing ad space in the most relevant media
C) Providing the community and media with a fact sheet about the project's benefits
D) Developing awareness of the project among new audiences

2. An effective crisis response strategy begins with:

A) an explanation to news media outlets.
B) communication to the organization's public.
C) an acknowledgement of the impact of the crisis.
D) communication to the organization's employees.

3. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) Low probability, high potential damage
B) High probability, low potential damage
C) High probability, high potential damage
D) Low probability, low potential damage

4. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In aggregating and evaluating the reach and visibility of its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In placing an economic value on its communication output
D) In aggregating and interpreting the behavior and communication channels for its relevant audiences

5. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

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