Adobe Customer Journey Analytics Business Practitioner Professional : AD0-E608

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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
Response:

A) The data view with email send data, web analytics data, sales data, survey information, and product classification information.
B) The data view with product analytics and email survey data only.
C) The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.
D) The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

2. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Session
B) Conversion Time
C) Custom Time
D) Person

3. What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A) Reduces data storage costs
B) Enhances customer data segmentation
C) Increases campaign execution speed
D) Improves report sharing efficiency

4. Which feature in Adobe CJA allows automated report delivery to business stakeholders?
Response:

A) Campaign Execution Module
B) Data Distribution Manager
C) Identity Sync Service
D) Report Scheduler

5. An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:

A) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
B) Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
C) Use a fixed date range for the fiscal year.
D) Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.

Solutions: