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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Overview | 16% | - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases |
| Topic 2: Segmentation | 18% | - Segment creation and management - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment rules, filters and goals configuration |
| Topic 3: Sitemap | 18% | - Unified customer profile building - Web SDK implementation - Content zones configuration - Catalog and page mapping - Sitemap design and best practices |
| Topic 4: Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Topic 5: Data Integration | 14% | - Event API usage and configuration - Salesforce Connector integration - ETL feed system implementation - Data flow management within and outside the platform |
| Topic 6: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 7: Activation | 18% | - Mobile and server-side campaigns - Campaign optimization and measurement - Open-time email campaigns - A/B testing setup and analysis - Campaign creation and execution |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Server-side campaign
B) Mobile campaign
C) Web campaign
D) Email campaign
2. Which three components of a recipe are optional when configuring a new algorithm?
A) Decisions
B) Variation
C) Boosters
D) Ingredients
E) Exclusions
3. Which three components of a server side campaign can be defined by a business user?
A) Campaign rendering
B) Promoted content
C) Experience rules
D) User attributes
E) Campaign responses
4. Event API requests are made using what two content types (select 2)?
A) CSV
B) Form URL encoded
C) JSON
D) XML
5. How many days after the date of upload will files be deleted from the SFTP?
A) 180 days
B) 30 days
C) 90 days
D) 60 days
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,E | Question # 3 Answer: B,C,D | Question # 4 Answer: B,C | Question # 5 Answer: B |






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