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Salesforce Marketing Cloud Personalization Accredited Professional : AP-216

AP-216

Exam Code: AP-216

Exam Name: Marketing Cloud Personalization Accredited Professional

Updated: Aug 07, 2026

Q & A: 122 Questions and Answers

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Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Solution Overview16%- Product terminology and core implementation components
- Definition and business value of Marketing Cloud Personalization
- Real-time interaction management use cases
Topic 2: Segmentation18%- Segment creation and management
- Segment export and integration with Journey Builder
- Segment performance reporting and analytics
- Segment rules, filters and goals configuration
Topic 3: Sitemap18%- Unified customer profile building
- Web SDK implementation
- Content zones configuration
- Catalog and page mapping
- Sitemap design and best practices
Topic 4: Setup & Administration6%- User attributes management
- Platform configuration and setup procedures
- Identity system configuration
Topic 5: Data Integration14%- Event API usage and configuration
- Salesforce Connector integration
- ETL feed system implementation
- Data flow management within and outside the platform
Topic 6: Einstein Capabilities10%- Einstein recipes overview and usage
- Ingredients configuration and application
Topic 7: Activation18%- Mobile and server-side campaigns
- Campaign optimization and measurement
- Open-time email campaigns
- A/B testing setup and analysis
- Campaign creation and execution

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A) Server-side campaign
B) Mobile campaign
C) Web campaign
D) Email campaign


2. Which three components of a recipe are optional when configuring a new algorithm?

A) Decisions
B) Variation
C) Boosters
D) Ingredients
E) Exclusions


3. Which three components of a server side campaign can be defined by a business user?

A) Campaign rendering
B) Promoted content
C) Experience rules
D) User attributes
E) Campaign responses


4. Event API requests are made using what two content types (select 2)?

A) CSV
B) Form URL encoded
C) JSON
D) XML


5. How many days after the date of upload will files be deleted from the SFTP?

A) 180 days
B) 30 days
C) 90 days
D) 60 days


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B,C,E
Question # 3
Answer: B,C,D
Question # 4
Answer: B,C
Question # 5
Answer: B

AP-216 Related Exams
AP-214 - Marketing Cloud Advanced Cross Channel Accredited Professional
Security-and-Privacy-Accredited-Professional - Salesforce Security & Privacy Accredited Professional Exam
Process-Automation - Salesforce Process Automation Accredited Professional
Marketing-Cloud-Advanced-Cross-Channel - Salesforce Marketing Cloud Advanced Cross Channel
Marketing-Cloud-Personalization - Marketing Cloud Personalization Accredited Professional Exam
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