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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Management | 16% | - Configure dynamic audience membership - Implement catalog-based recommendations - Create and manage segments - Build audience criteria and filters - Use profile attributes and engagement scoring |
| Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Create and manage campaigns - Set up triggers and response handling - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and test campaign variations |
| Reporting and Analytics | 12% | - Create and customize reports - Navigate and use the Reports dashboard - Analyze campaign performance metrics - Interpret engagement and conversion data |
| Implementation and Configuration | 16% | - Set up data collection and event processing - Configure campaign areas and zones - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Configure user and visitor authentication |
| Administration and Governance | 20% | - Configure system settings and preferences - Monitor system health and troubleshooting - Understand compliance and security considerations - Implement data governance policies - Manage integrations with Marketing Cloud - Manage user roles and permissions |
| Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Define Marketing Cloud Personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What are the two competitive advantages of interaction studio? [check]
A. Managers Consent
B. True Real-Time Decisioning
C. Monitors active time spent and true engagement
D. Integrated content management system
Question 2
How many total global goals and filters can you define for your dataset in IS?
A. Unlimited
B. 300 total between filters and goals
C. 64 total for both filters and goals
D. 25 filers and 25 goals
Question 3
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A. Editor
B. Campaign author
C. Viewer
D. Campaign editor
Question 4
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?
A. ETL feeds
B. Automation Studio
C. API
D. Sitemap
Question 5
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
A. Every 15 minutes
B. Immediately
C. Daily
D. Hourly
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: D |
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